Linux Marketing Sux

Joe Lopez
Talk Description: 

Linux marketing is AH-mazing...said no one ever!

This presentation will dive into the world of digital marketing and how it can help any FOSS project garner more developers, donations, and users. Time will be made for live website reviews and examples from some of your favorite brands and FOSS projects. Aside from some practical strategies you will walk away with, Joe will tackle head-on common misconceptions about the use of advanced digital marketing strategies in a FOSS environment. The audience will have a choice between Q&A or a digital marketing review of a project or organization they are apart of.

Joe Lopez is the founder of, a tech training start-up aimed at helping non-profit and educational organizations modernize their marketing and technology strategies for greater social change. He has assisted several national and international organizations ranging from the Tri-State Consortium of Opportunity Programs in Higher Education, AIDS Resource Foundation for Children, to the Bring Back Our Girls Campaign based in Nigeria. Prior to this, he served as the Public Relations Officer for the Educational Opportunity Fund Professional Association ( while working at Caldwell University as the Assistant Director of Educational Opportunity fund from 2009-2013. From there he joined the National Society of Leadership and Success, the largest Leadership Society in the country, as Regional Director of Program Development, where he established leadership programs that have impacted over 30,000 students on more than 30 campuses across the country. Joed obtained his degree in Sociology from Montclair State University. He completed his Master’s degree in Business Administration from Caldwell University. Joed Lopez currently serves as an Associate and Digital Marketing Systems Manager for the Freedom Road LLC, a consulting firm dedicated to serving those who work in the area of faith and social justice. He is also Associate Director of Upward Bound, a Division of University Life - Equity and Access Programs. He is a faithful user of KDE Neon.